Today Microsoft announced the launch of OneApp, a simple application that will allows users, mainly in the developing world, to run mobile applications on mobiles phones that previously weren’t able to due to limited functionality.

OneApp will be downloaded as a ringtone and once installed will allow to run “tailored” applications such as Facebook and Twitter. OneApp is not an app store and users will only have access to applications chosen by their service providers.
An interesting point is that due to limited storage and processing power on those handsets, storage will be maintained by the service providers rather than the users themselves. How much of that data will be monitored as most developing countries are now known for their human rights records? As storage is expensive the operators will want a return on their investments. Usage prices are already relatively expensive and it remains to be seen how they are going to charge for data transfers via the cellular network, which will no doubt take place through SMS due to no mobile internet on the handsets OneApp is aimed at.
Is OneApp narrowing or widening the digital divide? Narrowing the digital divide should be about access to the same applications and services as the rest of the world. Although OneApp is a good thing, simply providing access to lighter applications to give a taste of what the rest of the world has access to does nothing but widen the divide. We should be looking at providing affordable smartphones (more likely on Android), not patching up old technology.


We love mobile Apps and have a keen interest in their potential in developing countries. Some are great, others not so. In the news today is a new iPhone app called bath-o-matic that will run your bath for your, guaranteeing a hot bath ready for you when you get home after a hard day’s work. What they do not tell you is that you will first need to pay a £4,000 plumbers bill to have the required system fitted in your bathroom.